In this modern and technologically savvy world, the internet has become an unavoidable and easy way for people to gather information. When most people have a question and need answers they turn to the internet, rather than a stack of encyclopedias like our parents did. As a business owner that is something to keep in mind when trying to reach out to your clientele. It is safe to assume that all of them have the internet, an email address, and a preferred search engine. With that in mind, you now can formulate a strategy to get your business name and services in their peripheral.
The Small Business Association (SBA) stated, “Setting up your business on the Internet can be a lucrative way to attract customers, expand your market and increase sales.” Even a very small business can benefit tremendously from having a website that is clean, neat, and organized. Every question that your consumer has should be answered on your website. How can they contact you? What services are you providing with them? Why should your team be trusted over another? Words don’t always have to be how this is accomplished. Having a clean, sleek design, with attractive graphics can do a lot to make a costumer feel comfortable with your business.
Your website is your best way to advertise to your customers. Advertisements can announce your company’s birthday, specials and sales, events your company is sponsoring, and to promote goodwill with your customers. If you plan to run advertisements on your site, keep them updated! A website should be fresh, and looked after. Your website is your garden, cultivate it, care for it, and you will reap the benefits of your harvest.
Social Media outlets are also important for your business. Regardless of your personal feelings about Facebook, Twitter, LinkedIn, etc, others are more than likely using some sort of social media. Join in with your customers! As these sites grow larger and larger, people are using their email less and less. Your business’s page should have a direct link to your website. The idea is to drive customers to your actual website where all of their questions can be answered. Find a niche, and stick with it. Your Facebook page can be used to advertise to your clientele as well. You can promote your sales, specials, community events, and so much more.
There are countless options of marketing to your customers, and these social media sites are a great tool. With sites like Pintrest, and Instagram you can quickly reach out to people that would have never known your business existed. Don’t be fearful of the internet, it is your friend!
There are many ways that you can use the internet as a tool for your business. Your website and participation online should not be an afterthought. Your website is often the first and longest lasting impression on a client. Be sure to find a designer and developer that you can have an open relationship with. Unfortunately, there are a lot of people who present themselves as something they are not and can take advantage of your inexperience with the internet. Let Cubla Incorporated show you how building a brand and marketing can help you expand your business! Contact us today to find out more.